Healthcare is a decision people take seriously. Before they call, most new patients will read your reviews, look at your website and check whether you take their insurance. A practice with a thin Google profile or an outdated site can lose patients it never knew it had.
The valley's seasonal population matters here too. Every fall, thousands of part-time residents come back and need a local dentist, chiropractor or specialist while they're in town. Healthcare ads also come with rules: Google and Meta limit how health-related ads can be targeted, so campaigns need to be built around your services and location rather than personal health details.